Season Premiere

A.P.C. Fall 2013
Simple, cool, straight-forward.
C/o: models.com

Early on, I picked up seasonal cues from the magazines I bought and the colors that marched down the runways. When campaigns change and magazine covers signal the kinds of clothes that you should be wearing, you know it's game time. And this is most evident and possibly more special during the Fall season. Obviously as the temperature drops, more clothes are needed, hence the extra effort in making beautiful items of clothing. What better way to bring out fashion's best than to showcase all of that on glossies and their campaigns. Check out some of the best campaigns, covers and pages from our favorite fashion sources. PLUS, a look at a movie/documentary that'll give The September Issue some chic competition. Welcome to a season premiere!

Phelps by Vuitton

Michael Phelps for Louis Vuitton
from Selectism

True to the business of show (well sort of), Olympians ought to take the "next move" as Selectism best describes and what other way to celebrate and start on that next move than to have a campaign that's as timeless as the ones shot by Annie Leibovitz for Louis Vuitton?

Shaking up the campaign trail and the start on to the next move is our most decorated Olympian, swimmer Michael Phelps. Shot by Leibovitz, Louis Vuitton puts Phelps in a tub in his usual suit with a slouchy, coolly styled Louis Vuitton duffle by his side, giving you that effortless, yet well thought-out look and feel. Pretty interesting how the entire photo leaves that impression on you. It's probably the relevance of today's sports and historic Olympic games and the long-lasting power of Vuitton that makes this an instant "iconic" coming-together of influencers. I like it a lot. Check out the other campaign featuring Phelps and another well-decorated Olympian, looking wonderful in her 70s.

I won't be surprised if Louis Vuitton launches a series of Olympians for their campaigns. Oscar Pistorius and Louis Vuitton would be just as important and beautiful too.

-Gerard

The Look

Anja Rubik, what does Mark Ronson smell like?
Fan di Fendi @ DesignScene

What're we looking at? Well, only the coolest campaigns, editorials and covers happening this month. Here's a hump day treat for all of you beauty, art, fashion appreciators. Enjoy!

P.S. If you see how this post is arranged, another hint at my state of mind... hahaha

Campaigning 1

Gymnasts in Chanel. Spring 2012

Spring 2012 on the campaign trail looks promising and exciting. 

If you're a hardcore fashion kid or a huge fan of good-looking anything, these campaigns are always on your to-check list before the seasons start. Since 2008 I've been hooked on who stars in the latest campaigns, who photographed them, how everything looks and most of all, if my favorites got any big deals this season. I'm glad Garrett Neff is romancing the beautiful Ashley Greene for DKNY. 

Also excited for BJ Pascual's Michael Cinco campaign. It's the only Filipino designer and campaign that I've included cause it's just fantastic. It did remind me of Alexander McQueen to an extent, but don't you dare say it's a copy or less beautiful just because. So, I introduce to you, the very first Great-looking weekend for the year. Here are my favorite Spring 2012 campaigns all sourced from my favorite website, models.com.  Part 2 next weekend!