Like the simplest, no-brainer rule of NEVER LOOKING LIKE SHIT. He goes to the grocery in a clean plaid shirt, curduroy shorts, trusty Birkenstocks and his more-expensive-than-my-soul Rolex. He rarely looks like he doesnt' care, because he does care. When you look into his closet, it's amazing how his selection ranges from the expensive to the unknowns, all of them in good condition and of interesting looks.
Ideally, Salt is your last stop (how Bryle puts it) but for the sake of promotion---because my team deserves appreciation---visit Institution of Style for today's updates.